Gladwell is always interesting to read, but the immediate applications are not always clear. However, in the weeks since reading this I find myself returning to his general principles again and again. The idea of a tipping point seems obvious, but one that is overlooked. In some ways it is hard to apply because the success of so many things is the result of things beyond their control. However, it is a great case for doing the "little" things in life which lead to the tipping point.