Despite the weak title, lousy layout, and large font, this is a book packed with great ideas.Howard puts it in the context of a novel, but this is no literary masterpiece (nor was this his intent). Instead he puts his ideas in a large case study format and we can see how things would work out. The book is written to help with fund raising, but the focus is on relationships. Howard's refrain is "chase the relationship, not the money." While this may not seem incredibly insightful, Howard does well to remind us that success comes from our relationships. People truly need to trust us and we need to trust them if we want to move forward.I went through a day long workshop with Howard last week and it was noted that this methods could also be used by a good con artist. Which of course is true -- con artists know that relationships are essential. But because evil may use it does not make it wrong. We can fall into our cynical selves and give up on treating people as they should be. The difference is motivation and the idea is that strong relationships will bring about good things. But if you build the relationships for monetary or power reasons, the relationship will never be strong because it is built on a weak base (all biblically-minded can think stone vs sand here).Howard's emphasis on relationships makes this work for people in all areas of business. While not a fundraiser myself, it did remind me of how I take for granted some people's support when I should be seeking to find out why support my endeavors to begin with. I have nothing more "to gain" from them, but certainly strengthening those relationships will not only make the business side of things stronger, they may also impact my life. What a concept.